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> Creating a Coupon Campaign


Offering a discount can play a big role in the growth of a business. It can help to attract more viewers, increase your sales, improve your customer retention and build customer's loyalty. So Cleeng made it easy for you to create a Coupons Campaign.

Now let's start!




On your Broadcaster dashboard, click on 'Coupons and promotions' - and start filling in a coupon form.

1. Key in your 'Campaign name'.

2. Number of coupons & Coupon code: You can choose to create either one coupon or multiple coupon codes.  

  • If you choose One - all your viewers will use the same code eg: 10%off.
  • Enter the name of your (Coupon Code) and share it with your viewers.
  • Multiple - is used to generate individual unique coupon codes for each viewer that can be downloaded after generating the coupon.
  • Key in the (#of coupons) you wish to create.


3. Campaign applicable on: This refers to the type of offer you wish your coupon to be applicable on. Is it on all your content a recurring offer or a single offer?

  • Non-recurring offers: Single, rental, Pass, event, etc).
  • Number of use(s) per user - number of times the viewer can use the coupon codes.
  • For example if you want to give away 5 rental videos per person for a 50% discount, you can set this to 5. Or alternatively you can keep this on 1, if you want to give a discount that can only be used once per viewer.
  • Subscription offers (recurring billing) 
  • Periods active - number of periods you want the discount to be active.
  • For example: If you have a subscription that is billed monthly, how many monthly periods would you like to apply the discount for? One month? 5 months? 


4. Restrict campaign to: Refers to restriction of a coupon to a particular offers.


5. Discount: In this field, you can decide the percentage you wish to give to your viewers.

For example, if you want to give your viewer 50% off, they will be able to enter the promo code and receive 50% off while making the purchase.

If you want to give them access for free, then key in '100' for the viewers to have free access to your offer after entering the promo code.

6. Expires on date/upon activation: Here you decide whether you want a coupon or coupons to expire on a certain date or upon activation.


Click on '' then go to the 'Coupon campaigns' tab to activate the campaign. 

7. Coupon Campaigns Tab: On this page, you will see your generated coupons campaigns. 

For example: 

  • On the first coupon, I selected One (number of coupon) and use XZ9sBB which is the code that will be used by my viewers when they make a purchase. 

  •  On the second coupon, I selected Multiple for individual coupon codes for each viewer which can be downloaded and will look like the image below. Upon downloading this list you will need to distribute these codes to your viewers.


Wondering how the 'Number of uses per user' differs from 'Expires per activation'?  

1. 'Number of uses per user' lets you define how many times 1 unique buyer / unique email address will be able to use the coupon in the checkout. 
2. 'Expires per activation' - max uses' helps you end your campaign after your selected amount of uses.

So let's say you set the 'Number of uses per user' as 1.
Then you decided that this campaign should expire after a maximum of 200 uses of the coupon. 
If a viewer purchases access with this coupon code they will not be able to use it again. However, another viewer still will be able to use the same coupon code as long as the max. usages of 200 wasn't reached.

IMPORTANT NOTE: If your offer comes with a 'free trial period' and a first time viewer applies a coupon code at the checkout, the trial period will be cancelled and the discounted coupon will take effect instead.


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For any other questions please contact the Cleeng Support Team via https://support.cleeng.com/hc/en-us/requests/new for further help.