How to read your 'Cohort Analysis'
Cohort is a subset of subscribers who share the same characters. In your report, the cohort type is ‘acquisition month’, the month when subscribers signed up.
The Cohort Analysis ONLY tracks subscribers signed up in the past 12 months. If you have specific needs in analyzing subscribers signed up prior to 12 months ago, you can download the ‘Subscriber report’ to build your customized Cohort Analysis or contact your account manager for further analysis.
Important - Both FREE and PAID subscribers are counted in the cohorts.
Understand Cohort Analysis:
- The Cohort Analysis allows you to isolate and analyse subscriber retention behavior, group by group apart from your subscriber base as a whole.
- You can monitor and compare retention patterns clearly across the full life-cycle of subscribers.
Ways of using Cohort Analysis:
1. How to read it?
2. Meaning of the cells
3. Understand subscriber base
Example: Subscribers base in May
54% of subscribers signed up in January still active after 4 months
59% of subscribers signed up in February still active after 3 months
63% of subscribers signed up in March still active after 2 months
78% of subscribers signed up in April still active after a month
In May, you have 67 new subscribers signed up
- In May, your subscriber base consists of the above cohorts. (only includes cohorts in the past 6 months)
4. Compare Cohorts
Cleeng is aware that customer churn is a reality that every publisher has to deal with. This is the reason Cohort Analysis is important not only to redeem your customers but also to improve you revenue.
Now, the April cohort seems to have a lower retention rate and it’s time to figure out the reason and take action!
For further assistance, feel free to contact us! Our friendly Cleeng Customer Success Team will be very happy to assist you.