By leveraging Gift Subscriptions, subscription-based enterprises can deliver a distinctive and captivating customer experience, fostering growth, increasing revenue, and maintaining a competitive edge in the ever-evolving subscription landscape. Here, you can learn more about the Gift Subscriptions feature.
Gift Analytics Dashboard
The Gift Analytics dashboard allows you to track and analyze various facets of gift-related transactions. Through intuitive visualizations and detailed metrics, this dashboard empowers you to delve into crucial aspects such as:
- Number of gifts purchased under specific filters
- Efficiency of gift redemption through the redemption rate
- Average time taken for gifts to be redeemed.
- Trends of redeemed gifts within specific time frames and their impact on subscription continuity
- Detailed breakdown of revenue generated from gift purchases.
With its user-friendly interface and detailed analytics, the Gift Analytics dashboard equips you with actionable insights to optimize gifting strategies and enhance customer engagement.
The Gift Analytics dashboard presents insights on:
Gift Purchased - This is the count of Gifts purchased under given specified filter conditions, such as Purchase Date, Offer, or other relevant criteria selected on the top of the dashboard.
Redemption Rate - Percentage ratio of Gifts Redeemed to the total number of Gifts Purchased, showcasing the efficiency of gift redemption. Calculated as the count of all Gifts Redeemed divided by the count of all Gifts Purchased.
Average Time to Redeem (Days) - The average duration in days between the Gift Purchase date and Gift Redemption date, providing insight into the typical time taken for gift redemption. Calculated as the Total number of days between gift purchase date and redemption date divided by total number of gifts redeemed.
Gift Purchase Volume - Total number of Gifts purchased over time, indicating the overall buying trends for gifts.
Offer Period of a Gift - A pie chart displaying the distribution of Gift Purchases among different Offer Periods. Clickable sections allow viewing Gifts associated with the selected Offer Period.
Gifts Redeemed - Bar chart showing the quantity of Gifts Redeemed within defined time intervals. The accompanying line represents the redemption rate trend. Clicking on a column reveals details of Gifts Redeemed within that period.
Gifts to subscriptions - Number of gifts that extend subscriptions beyond the initial Gift Period, highlighting their impact on user acquisition and continued user engagement or service usage.
Gifts Purchase Value - Bar chart illustrating the revenue generated from gift purchases within specific time intervals. The line indicates the average value of Gifts during those periods, offering insights into purchasing patterns.