Gift Analytics Dashboard

The Gift Analytics dashboard shows how your gift offers perform, from purchase to redemption. Use it to see:

• How many gifts customers buy, and how many periods each gift covers
• How many gifts are redeemed, and how long redemption takes
• How much revenue your gifts generate
• How many gifts turn recipients into paying subscribers

For more information about gifts, see Gift Subscriptions.

Where to Find the Dashboard

Go to Cleeng Dashboard > Offers & Coupons > Gift Analytics.

Filters

Use the filters at the top of the dashboard to narrow the data. All time-based charts use the gift purchase date.

• Purchase Date: Shows gifts purchased in the selected period. By default, the dashboard shows the last 30 days.
• Redemption Date: Applies only to the redemption tiles: Gifts Redeemed, Redemption Rate, Average Time to Redeem, and Gifts to Subscriptions.
• Buyer Type: Shows gifts bought by customers with a Cleeng account or by guest buyers. 
• Quantity (periods): Shows gifts by the number of offer periods they cover. For example, a gift of 3 monthly periods has a quantity of 3.

Note: Until you sell gifts that cover more than one period, or gifts bought by guest buyers, the Quantity (periods) filter shows only 1 and the Buyer Type filter shows only customer. This is expected.

Metrics

Gifts Purchased
The number of gifts purchased that match the filters you selected.

Redemption Rate
The percentage of purchased gifts that were redeemed.

Calculation: Gifts Redeemed / Gifts Purchased

If you set the Redemption Date filter, it limits only the number of redeemed gifts. The number of purchased gifts still follows the Purchase Date filter.

Average Time to Redeem (Days)
The average number of days between the gift purchase date and the gift redemption date.

Calculation: Total number of days between purchase and redemption for all redeemed gifts / Number of redeemed gifts

Gift Purchase Volume
The number of gifts purchased over time. Use it to see buying trends for gifts.

Offer Period of a Gift
A pie chart that shows how gift purchases are split across offer periods. Click a section to see the gifts for that offer period.

Total Duration
A bar chart that shows the number of gifts bought for each duration. A duration is the number of billing periods bought times the offer's billing period.

Gifts Redeemed
A bar chart that shows the number of gifts redeemed in each time interval. The line shows the redemption rate trend. Click a bar to see the gifts redeemed in that period.

Gifts to Subscriptions
The number of gifts that turned the recipient into a new paying subscriber.
A gift counts when both of these are true:

• When the recipient redeemed the gift, they had no active paid subscription with you (gift subscriptions do not count).
• After the gift, the subscription had at least one paid transaction that was not a gift.

A transaction counts as paid only if it generates revenue. Free trials and 100% coupons do not count.

Examples:

• Counted: A new customer, or a past subscriber who had canceled, redeems a gift and then renews with a paid transaction.
• Not counted: A customer with an active paid subscription uses a gift to extend it or to switch to another offer. The gift extended an existing paying relationship. It did not create a new one.

Gifts Purchase Value
A bar chart with a line that shows revenue from gift purchases in each time interval.

• Total Value (bars): The total revenue from gifts purchased in the interval, in your account currency. It is net of taxes but before payment fees.
• Average Gift Value (line): The average Total Value per gift in the interval. Gifts with no revenue are included.