Cleeng Churn IQ is a solution offered by Cleeng that specifically focuses on Subscriber Retention Management™ through predictive churn analytics. This product is designed to help subscription-based businesses especially in the media & entertainment industry to reduce churn and increase customer lifetime value.
Churn prediction
Churn prediction is at the heart of Cleeng’s Churn IQ, utilizing advanced machine learning algorithms to identify subscribers who are at a high risk of canceling their subscription. By analyzing vast amounts of behavioral data, including viewing habits, interaction frequency, and payment history, Churn IQ accurately predicts which subscribers are likely to churn in the near future.
This feature doesn’t just identify at-risk subscribers; it also provides detailed insights into the specific risk factors contributing to potential churn, such as declining engagement or recurring payment issues. This granular understanding allows businesses to take proactive and targeted steps to retain these subscribers before they decide to leave. With an impressive 95% accuracy rate, Cleeng’s Churn IQ sets a high standard in the industry, ensuring that businesses can confidently rely on these predictions to inform their retention strategies and ultimately reduce churn rates.
Subscriber segmentation
Churn IQ excels in subscriber segmentation, enabling businesses to categorize their subscriber base into distinct groups based on various factors like behavior, engagement level, subscription history, and even demographic details. This segmentation is not just a basic classification; it is a sophisticated process that leverages data drawn from hundreds of OTT broadcasters, ensuring that the segments are deeply relevant to critical business outcomes.
By dividing subscribers into these segments, Churn IQ allows you to tailor your marketing efforts and retention strategies to meet the unique needs of each group. For instance, you can target high-risk groups with specific campaigns designed to re-engage them, offer special incentives to loyal customers, or provide additional support to new subscribers who might be struggling to get the most out of their service. These segments are strategically distributed across all key touchpoints in the retention journey, making your efforts more efficient and effective, and ultimately driving better customer satisfaction and retention.
The dashboard view
Churn IQ Dashboards are designed to give businesses a clear, comprehensive, and customizable view of their most important metrics and KPIs related to customer retention and churn. The dashboard aggregates all relevant data into a single, organized, and visually intuitive interface, making it easy for teams to track performance in real-time and gain insights at a glance.
Whether you need to monitor the overall churn rate, assess the effectiveness of retention campaigns, or drill down into specific subscriber segments, the dashboard provides the flexibility to visualize data in the way that best suits your needs.
Additionally, it’s customizable, allowing you to focus on the metrics that matter most to your business. This centralized view not only simplifies data management but also ensures that your team is always informed and aligned with the latest insights.
Customer retention journey
The customer retention journey in Churn IQ refers to a comprehensive data model designed to track and analyze the entire lifecycle of a subscriber, from acquisition through to engagement, renewal, and potential churn. This model is crucial for understanding how subscribers interact with your service over time and identifying the key touchpoints where they may require additional support or intervention to stay engaged.
Churn IQ’s retention journey model allows businesses to monitor these touchpoints closely, providing actionable insights at each stage. For instance, it can highlight when a subscriber begins to disengage, prompting you to take immediate action, such as sending a personalized offer or providing additional content recommendations. By having a full view of the customer journey, you can better anticipate and respond to potential churn, ensuring that your subscribers feel valued and are more likely to remain loyal over the long term. This holistic approach to the customer journey not only helps in retaining customers but also in improving their overall experience with your service.
Main benefits
Databased churn insights
Cleeng Churn IQ provides deep, data-based insights into subscriber churn, transforming raw data into actionable intelligence.
By analyzing a wealth of customer data, Churn IQ identifies patterns and trends that contribute to churn, allowing businesses to understand the underlying reasons why subscribers leave. This data-driven approach empowers companies to proactively address churn risks with precision, ensuring that retention strategies are based on solid evidence rather than guesswork. With Churn IQ, broadcasters can pinpoint specific issues, such as service dissatisfaction or payment problems, and take targeted actions to reduce churn and improve customer loyalty.
With Churn IQ, you can maintain control over your subscriber base, minimizing churn and maximizing lifetime value.
Revenue growth & subscriber winback
Many businesses struggle from the subscriber churn which eventually affects directly their revenue. Being able to spot the moment when a subscriber is about to leave is a great business opportunity. Getting proper insights at this very early stage allows you to target various campaigns, promotions or free offers to win the subscriber back.
Better understanding of customer behavior and market trends
Understanding customer behavior and market trends is crucial for any subscription-based business, and Churn IQ excels in this area. By leveraging advanced analytics, Churn IQ provides insights into how customers interact with your service, what keeps them engaged, and what factors might lead to churn. This tool also helps you stay ahead of market trends by analyzing data across your entire subscriber base, offering a holistic view of emerging patterns and shifts in customer preferences. Armed with this knowledge, you can make informed decisions that align with customer expectations and market dynamics, ensuring that your service remains relevant and competitive.
Dividing subscribers according to their needs
Churn IQ’s powerful segmentation capabilities allow you to divide your subscribers into distinct groups based on their behavior, preferences, and risk levels. This segmentation helps you tailor your retention strategies to meet the specific needs of each group, whether it’s providing additional support to new subscribers, re-engaging those who are at risk of churning, or rewarding loyal customers. By understanding and addressing the unique needs of each segment, you can enhance customer satisfaction and reduce churn rates more effectively. Churn IQ ensures that your retention efforts are not only broad-reaching but also highly personalized and targeted.
Simplified data management
Managing vast amounts of customer data can be complex, but Churn IQ simplifies this process with its intuitive platform. It consolidates data from various sources, providing a single, unified view of your subscribers and their interactions with your service. This streamlined approach to data management means that you can easily access and analyze the information you need to understand churn dynamics, without getting bogged down by data silos or integration challenges. Churn IQ’s simplified data management ensures that your team can focus on making data-driven decisions that drive retention and growth.
Full understanding of customer journey
A comprehensive understanding of the customer journey is essential for reducing churn, and Churn IQ provides just that. The tool tracks every interaction a subscriber has with your service, from the moment they sign up to the moment they churn or renew. This end-to-end visibility allows you to identify key touchpoints where customers might experience friction or disengagement, enabling you to intervene and improve the overall customer experience. With Churn IQ, you gain a full understanding of each subscriber’s journey, allowing you to enhance their experience and increase their likelihood of staying with your service for the long term.
Cleeng product suite
ChurnIQ seamlessly integrates with other Cleeng products including Core, HI5 and Merchant. Using these modules collectively can help media and entertainment industries manage their customers efficiently, predict and mitigate churn, and enhance the overall subscriber retention.