What is the New Users Metric?
The New Users metric represents the count of unique user accounts created through your service within a given period. This metric focuses on the initial acquisition of users, indicating the growth of your user base. It's important to note that this metric does not indicate active subscribers; it simply reflects the number of new account creations. The date recorded refers to the account activation date.
You can find it in the Cleeng Dashboard under Analytics.
How is it Calculated?
The calculation is a simple count:
New Users = Count of unique user accounts created during the specified period.
This involves identifying and counting all new user accounts created within the given timeframe, based on their account activation date.
How to Use the New Users Metric in a Subscription Business
The New Users metric is valuable for understanding the initial growth of your user base and the effectiveness of your acquisition efforts. You can use it to:
- Measure User Acquisition Effectiveness: Track the number of new users generated by specific marketing campaigns or acquisition channels.
- Evaluate Onboarding Effectiveness: Analyze the correlation between new user sign-ups and subsequent activation or subscription rates to assess the effectiveness of your onboarding process.
- Identify User Acquisition Trends: Identify trends in new user sign-ups to understand seasonal variations or the impact of specific events.
FAQs
How does New Users differ from New Subscribers?
New Users counts all new account creations, while New Subscribers only counts those who have activated a paid subscription. New Users reflects initial interest, while New Subscribers reflects conversion to paying customers.