What is the Transaction Volume Metric?
The Transaction Volume metric represents the total number of individual transactions completed within a selected timeframe. This metric provides a direct measure of the quantity of sales activity, regardless of the monetary value of each transaction.
You can find it in the Cleeng Dashboard under Analytics.
How is it Calculated?
The calculation is a simple count:
Transaction Volume = Count of individual transactions completed during the specified period.
This involves counting each successful purchase or transaction that occurred within the given timeframe.
How to Use the Transaction Volume Metric in a Subscription Business
The Transaction Volume metric is valuable for understanding the overall activity and engagement within your sales process. You can use it to:
- Track Sales Activity: Monitor the number of transactions over time to assess the overall level of sales activity.
- Evaluate Campaign Effectiveness: Analyze the transaction volume generated by specific marketing campaigns or promotional activities.
- Identify Peak Sales Periods: Identify trends in transaction volume to understand seasonal variations or peak sales periods.
- Assess Customer Engagement: Monitor transaction volume to understand customer engagement and interaction with your products or services.
FAQs
Are unsuccessful payments included in the Transaction Volume?
No, Transaction Volume consists of successful payments only. Unsuccessful payment attempts are not included in this count.
How does Transaction Volume differ from Transaction Value?
Transaction Volume counts the number of transactions, while Transaction Value measures the total monetary value of those transactions. They provide different perspectives on sales performance.
Why is it important to track Transaction Volume alongside Transaction Value?
Tracking both metrics provides a more complete picture of sales performance. Transaction Volume indicates the quantity of sales, while Transaction Value indicates the revenue generated.