Optimize user retention with Cleeng’s Engagement Layer—deliver personalized prompts, automate retention strategies, and drive customer action effortlessly.
Overview
Cleeng’s Engagement Layer is a no-code solution designed to help subscription-based platforms enhance user engagement and reduce churn. It enables businesses to deliver targeted in-app prompts based on user behavior, increasing conversion, retention, and upsell opportunities.
By integrating seamlessly with ChurnIQ analytics, the Engagement Layer provides actionable insights that allow platforms to trigger relevant messages at the right time. Businesses can create and deploy custom or pre-built prompts across multiple devices without writing code, ensuring a frictionless user experience.
With built-in A/B testing and real-time performance tracking, Cleeng’s Engagement Layer allows teams to optimize engagement strategies continuously. The solution also offers seamless third-party integrations, making it a flexible and scalable tool for improving subscriber retention and maximizing revenue.
Key Benefits
- Personalization: Uses rich user attributes to deliver tailored content and recommendations, enhancing engagement and increasing retention.
- A/B Testing: Enables data-driven optimization by comparing different prompts and strategies to identify the most effective approach.
- Unified Experience: Ensures a seamless and cohesive interaction across platforms and devices, improving user satisfaction and retention.
- One-Click Actions: Simplifies customer actions like upgrades, downgrades, and discounts, reducing friction and boosting conversions.
One-Click Actions
As part of Cleeng’s Engagement Layer, one-click actions provide immediate, frictionless interactions. These automated actions simplify user decisions by allowing them to accept offers, modify their plans, or apply discounts with a single click.
- Subscription Upgrade – Enables seamless upselling by allowing subscribers to switch to a higher plan instantly when they accept the offer.
- Subscription Downgrade – Helps retain customers by offering a lower-tier plan instead of cancellation, switching them automatically upon acceptance.
- Coupon Application – Rewards engaged users with discounts applied automatically for a set number of billing cycles. Requires a coupon campaign setup in the Cleeng dashboard.
- Extend Access Period / Update Expiry Date – Provides hesitant users with a free additional month, automatically adjusting their billing date.
- Free Trial Extension – Targets trial users by extending their trial period, giving them more time to explore the platform before committing.
Use cases
One-click actions can be seamlessly integrated within these use cases to streamline user interactions, making it easier for subscribers to take immediate action.
| Use Case | Description |
| Acquisition |
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| Upsell |
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| Retention |
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| Winback |
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Learn more
Cleeng’s Engagement Layer is available as an add-on to Cleeng’s Core product. To get started, follow our quick setup guide or reach out to your Account Manager to schedule a demo.