Braze [Beta]

Braze is a customer engagement platform that enables real-time, personalized messaging across channels such as email, push, SMS, and in-app notifications. Integrating Cleeng with Braze allows you to trigger customer engagement workflows based on subscriber events (e.g., registration, cancellation, payment failure) captured in Cleeng.

Cleeng and Braze Integration

This integration connects Cleeng’s Subscriber Retention Management (SRM) system with Braze’s messaging platform. It enables real-time delivery of subscriber activity to Braze, so your marketing teams can personalize communications and trigger automation workflows based on user behavior.

Use this integration when you want to:

• Automate welcome messages, cancellation responses, and re-engagement flows.
• Improve subscriber retention and engagement with timely, relevant content.
• Reduce manual data transfers and ensure data consistency.

Key Benefits

• Real-Time Engagement: Trigger Braze workflows immediately after Cleeng events.
• Automated Retention Campaigns: Address churn risks with personalized messaging.
• Data Accuracy: Sync Cleeng subscriber data directly to Braze.
• Operational Efficiency: Reduce reliance on manual exports.
• Cross-Channel Messaging: Reach users on their preferred channels.
• Behavior-Based Targeting: Launch campaigns based on actual subscriber activity.

How It Works

1. Cleeng emits event-based webhook notifications (e.g., subscriptionCreated, customerRegistered).
2. Braze’s Data Transformation tool receives these webhooks, transforms the data, and maps it to Braze events or attributes.
3. Braze triggers customer journeys, campaigns, or updates.
4. Optionally, Braze sends data back to Cleeng using Cleeng APIs (e.g., updating user opt-in status).

Example: Subscription Cancellation Flow

1. A user cancels their subscription via Cleeng.
2. Cleeng sends a subscriptionStopped webhook to Braze.
3. Braze starts a campaign with a win-back message.
4. The user’s response is tracked in Braze and optionally pushed back to Cleeng.

Integration

Please see the step-by-step guide to the Cleeng-Braze integration.

FAQ

What is Braze, and what specific engagement challenges does it solve?
Braze is a customer engagement platform that enables brands to deliver real-time, personalized messaging across multiple channels. It addresses fragmented user journeys by unifying outreach via email, push, in-app, SMS, and more, powered by behavioral and customer data.

What kinds of engagement strategies does Braze support across the lifecycle?
Braze supports onboarding, re-engagement, upsell/cross-sell, abandonment recovery, and loyalty campaigns. Messages are personalized using user behavior, segmentation, and real-time triggers.

How does Braze ensure messages are timely, relevant, and personalized?
Braze uses real-time data ingestion to dynamically personalize content. Campaigns can be triggered by events, user attributes, or predictive models.

What types of channels and message formats does Braze support?
Braze supports messaging across email, push (mobile/web), in-app messages, SMS, content cards, and webhooks. Formats include modals, banners, carousels, slide-ups, and custom HTML.

How can marketing and product teams use Braze to continuously improve engagement?
Braze offers A/B and multivariate testing, journey orchestration, and detailed reporting. These tools enable teams to test, optimize, and scale campaigns without engineering dependencies.

How does Braze integrate with Cleeng from a data flow perspective?
Cleeng sends real-time lifecycle events to Braze via webhooks. Braze receives these events, transforms the data as needed, and uses it to update user profiles or trigger campaigns.

What role do Braze’s Data Transformation tools play in this integration?
The Data Transformation tool processes incoming Cleeng webhook payloads. It reformats and maps data to Braze attributes or events, eliminating the need for a separate processing layer.

What kinds of events are sent to Braze from Cleeng?
Webhook events as detailed in our Cleeng Webhook Documentation.

Does this integration require additional engineering effort from the client?
No additional effort is needed if using Cleeng’s standard webhook setup. However, clients must configure the Data Transformation logic and campaigns within Braze.

Can clients use this setup to trigger real-time Braze campaigns?
Yes. The integration supports real-time triggering of Braze journeys and campaigns based on Cleeng events, enabling personalized and timely customer engagement.