The Active Subscriptions metric shows the total number of unique subscriptions that are currently active. A subscription is considered active if its status is not set to churned, regardless of whether the subscription is in a trial or paid state.
This metric counts subscriptions, not subscribers. A single subscriber can hold multiple subscriptions and each will be counted separately in this metric.
You can find this metric in the Cleeng Dashboard under Analytics.
How Is It Calculated?
The formula can be expressed as:
Active Subscriptions = Count of Subscription IDs where status ≠ churned
This includes both trial and paid subscriptions.
How to Use the Active Subscriptions Metric in a Subscription Business
The Active Subscriptions metric helps you:
- Measure Subscription Volume: Track how many active subscriptions your business currently holds, including both trials and paid plans.
- Understand Subscription Composition: Analyze the ratio of trial vs. paying subscriptions to better evaluate conversion potential and customer behavior.
FAQs
What is the difference between Active Subscriptions and Active Subscribers?
| Metric | What it counts | Example |
| Active Subscriptions | Total number of active subscriptions (based on Subscription ID) | If a single subscriber holds 2 subscriptions, both are counted separately. |
| Active Subscribers | Total number of unique subscribers (based on Customer ID) | Regardless of the number of subscriptions, each subscriber is counted once. |
Why should I check both Active Subscriptions and Active Subscribers?
Each metric gives you a different perspective on your business performance:
- Active Subscriptions shows how many subscription products are currently active. This helps you track the total volume of your offers, including cases where a single customer holds multiple subscriptions (for example, subscribing to different content packages).
- Active Subscribers shows the number of unique individuals using your service, giving you insight into your actual customer base and audience size.
By reviewing both metrics together, you get a complete view of how many products are in use and how many distinct customers you are serving, helping you make informed decisions about growth, retention, and offer effectiveness.
Are paused subscriptions included in the Active Subscriptions metric?
Yes, paused subscriptions are counted as active.