What are tags?
Tags are keywords that you use to describe and categorize your content. Tagging your videos is commonly used when you have a diverse range of content, for example, if you have a range of sporting, news, and TV shows.
- “sport”, “news”, “comedy” - to denote genres/kinds of content;
- “gold”, “silver” - to denote packages;
- “hd”, “4k” - to denote video quality.
How does tagging an offer work?
When you set up an offer in the dashboard, one of the configuration options is Add tags.
See the screenshot below of a subscription creation in your dashboard (Offers & Coupons > Offers > Create offer > Offer information):
Tagging an offer controls which assets a customer will gain access to.
By default, all offers are available.
If you add specific tags to an offer (e.g. “comedy” and “thriller”), the customer will have access to these categories once he/she buys this offer.
Tags don’t have to be predefined on Cleeng’s side. You can use any tags that reflect those in your CMS (content management system).
Benefits of using tags
The benefit of using tags is to divide the content so you can sell specific subscriptions or passes. For example, if you have 10 videos and only 4 of them are sporting videos, you can set up a pass solely for those. This can help you sell your content to a particular audience or a specific target market.
Another use case is when you want to use tags in your pricing model. You can set up offer “A” with a tag “basketball”, and offer “B” with a tag “volleyball”. The price is 10 EUR per each. You can also set another offer - “C” - tagged “team sports” (that will include both “basketball” and “volleyball”) and assign the price of 15 EUR to it.