Release Notes 2026.04.23

Upcoming Changes

📢 Refined Churn Rate Reporting

We will soon be splitting churn reporting in the Cleeng Dashboard (under Analytics) into two clearly defined metrics:

• Subscriber Churn Rate: Focuses on your customers. It answers, "what percentage of my customers did I lose?" to help you gauge the overall stability of your customer base.
• Subscription Churn Rate: Focuses on your offers. It answers, "what percentage of my active subscriptions ended?" Because this metric is tied directly to the subscription level, it unlocks the ability to filter your churn analysis by acquisition channel, offer title, and offer period.

Expected release date: April 30th, 2026.

What's changing in the calculation?

Previously, churn rate was a single subscriber-level metric calculated against a renewal-based denominator:

Previous Churn Rate = Churned subscribers in the period / Subscribers whose subscription was due to expire within the period

The new metrics use a snapshot-based denominator taken at the start of the month, and the calculation is split cleanly between subscribers and subscriptions:

Subscriber Churn Rate = Subscribers who churned during the month (from those active at the beginning) / Subscribers active at the beginning of the month

Subscription Churn Rate = Subscriptions that churned during the month (from those active at the beginning) / Subscriptions active at the beginning of the month

This separation eliminates the ambiguity of a single, blended churn rate, ensuring you have the exact right metric - whether you are analyzing customer retention or specific offer performance.

For more details, see this article.

Improvements

📊 Trial Conversions Dashboard

Trials Converted and Trial Conversion Rate metrics are now presented in one dashboard: Trial Conversions. Having both metrics in one view helps you assess not only the count of successful conversions from free trials to paid subscriptions (Trials Converted) but also the effectiveness of your trial program (Trial Conversion Rate).

Key benefits:

• Centralized Trial Metrics: Get a complete view of your trial-to-paid funnel in one place.
• Faster Insights: Analyze your trial performance faster and more easily.

Where to find it
Navigate to Cleeng Dashboard > Analytics > Trial Conversions.

Learn more
To find out more about the metrics, check out our articles on Trials Converted and Trial Conversion Rate.

🚀 Coupon Campaigns: Reactivate Ended Campaigns

You can now easily reactivate an ended coupon campaign if there are still unused coupons available. Simply use the Update Expiry option to extend your campaign's validity and get it back up and running.

Key benefits

• Enhanced Flexibility: Easily extend or reactivate promotions by adjusting the expiry settings of your campaign.

What I need to do
No action or setup is required to enable this feature.

Where to find it
Go to Cleeng Dashboard > Offers & Coupons > Coupon Campaigns to see the list of campaigns. Open the drop-down menu (under the three-dots icon) next to an ended campaign, and select Update Expiry.

Learn more
For more information, see our article on updating coupon campaigns. 

Issues Fixed

🛠️ ChurnIQ Studio: Active Subscriptions - "Explore Metric" Button Fixed

We've resolved an issue regarding the Explore Metric button. It now correctly leads to a ChurnIQ Studio page with the selected metric of Active Subscriptions.

API Changes

🚀 Improved

• Core (3.1) API: Update subscription (PATCH /3.1/subscriptions/{subscriptionId}): 
  • A new request body parameter has been added: subscriptionExternalId. 
  • This allows you to update the external identifier for externally-managed subscriptions (subscriptions managed by an external source (not Cleeng)). This is useful when the external identifier for a subscription changes on the provider’s side and you need to update it in Cleeng to keep your records consistent.
  • This is an additive change and does not affect existing integrations.

⚠️ Removed

• Webhooks
  • subscriptionReadyForTermination - as previously announced, this webhook has been removed and is no longer available.

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