Visiting the Subscribers Overview tab will help you understand how many subscriptions occurred in your account. Keep in mind that when viewing this report, not every transaction is necessarily equivalent to the number of subscribers.
This record will help you keep track of the transactions and understand how many subscribers churned from the same month.
This article should explain how transactions and subscribers differentiate and an example is also provided for better understanding.
- The Subscribers Overview is located under Reporting in the Dashboard:
- The number of Transactions can be seen in the Business Overview under Reporting.
Here's a quick overview to show you why these numbers are not necessarily the same:
Reporting → Business Overview → Number of transactions within the period
Reporting → Subscriber Overview → Number of subscribers within the period
To explain the difference:
- Some subscribers with annual subscriptions, only have ONE transaction within 12 months. Which means they won't appear in the transaction funnel from the last 11 months but will appear in the subscriptions.
- Some subscribers with monthly subscriptions that renewed/signed up their subscriptions exactly one month before today, E.g. if you have 10 subscribers renewed/signed up on the 2nd Dec 2017, as of today, they are still active subscribers but no transactions were made in Jan 2018, their renewals will happen in the next 24 hours.
- The date today is December 31, 2017. There are 10 subscribers who renewed/signed up their subscription today - these subscribers are now considered active hence they will be counted as # of Transactions.
- After 24 hours, January 1, 2018 - these subscribers will now be counted as # of Existing Subscribers.
In conclusion, always keep in mind that Subscribers and Transactions are two different things:
- Transaction is the proceed payment within the period you select.
- Subscriber is the total subscribers within the period you select, their transactions may have been done in the previous period but still active.