(2 min read)
You can view your offer growth in terms of new subscriber acquisition in the Offer step of the Retention Journey.
It focuses on the growth dimension of your offer performance. This is always an important KPI to be aware of, but is particularly important when you have introduced new offers. This metric displays the offer which has the highest rate of subscriber growth for the entire period you have selected.
Measurement: The offer with the highest percentage change in subscribers between the beginning and the end of the period selected.
Calculation: (Subscriber count at end of period - Subscriber count at beginning of period) / (Subscriber count at beginning of period) * 100
- Offer A starts the period with 100 subscribers and ends with 110 = 10%
- Offer B starts the period with 90 subscribers and ends with 110 = 20%
Offer B grows by 22% compared to Offer A’s 10% growth.
Subscriber growth is a very useful metric for continually improving your offer sales through A/B testing. Changes in elements like content, pricing, or target segments can quickly be evaluated by analysing changes in growth levels.
This is an effective way to both maximise your offer performance, and consistently anticipate customer preferences over time.