(2 min read)
The geography dashboard leverages a heatmap to better illustrate the performance of several key business indicators by location. Currently the heatmap leverages the IP location of where the transaction took place. Therefore we can display the following transactional data by location.
- Average transaction value
- Transactional volume
- Transactional value
How do you use the heatmap to grow your subscriber business?
If you are expanding into new geographical areas or experimenting with new subscription offers then you can leverage the heatmap to compare the revenue performance or customer adoption by location. For greater detail you can zoom in on particular locations or regional areas and observe regions that are growing faster or slower than others.
This information provides greater insight into running future marketing campaigns when considering which locations have grown in popularity the fastest and which areas are struggling to gain customer traction.