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The overview dashboard is a quick snapshot of several key aspects of a subscription business. This high level view shows how the business is performing today compared to the last 3 months within the context of revenue, subscriber growth, customer lifetime value, churn and customer retention.
Should you want to look at any of these areas in more detail, you should click on the Financial Performance or Retention Journey sections in the navigation bar.
Key Metrics:
Monthly Recurring Revenue
Monthly Recurring Revenue (MRR) gives you an accurate picture of the overall financial health of your subscription business. It shows you the subscription revenue you can expect to generate in the next month at any point in time (Learn more).
Active Subscribers
The total number of subscribers that are active at any point in time (Learn more).
Churn Rate
The percentage of subscribers who churn their subscription in a given month (Learn more).
Customer Lifetime Value
The expected revenue value of a new paying customer at any point in time (Learn more).
Net Subscriber Growth
The balance between new subscribers and churned subscribers for the time period your are querying (Learn more).
Average Subscriber Lifecycle
The number of days for which an average subscriber is active before churning from the subscription (Learn more).