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The overview dashboard is a quick snapshot of several key aspects of a subscription business. This high level view shows how the business is performing today compared to the last 3 months within the context of revenue, subscriber growth, customer lifetime value, churn and customer retention.
Should you want to look at any of these areas in more detail, you should click on the Financial Performance or Retention Journey sections in the navigation bar.
Monthly Recurring Revenue
Monthly Recurring Revenue (MRR) igives you an accurate picture of the overall financial health of your subscription business. MRR is composed of 2 key elements. The “Recurring Revenue” from existing subscribers and the “net MRR growth” which is the net MRR result of signups, cancellations, renewals, and upgrades/downgrades each month.
The total number of subscribers with an active content entitlement at a particular point in time.
The total number of active (paying) subscribers divided by the total number of active (paying) and terminated subscribers for the selected period.
Average Customer Lifetime Value
The total amount of transactional value for all terminated (paying) subscribers divided by the total number of terminated (paying) subscribers for the selected time period.
Churned Subscribers Last Month
The number of terminated subscribers last month. A subscriber is classified as 'churned' only when all of his subscriptions have terminated. When a subscriber has multiple subscriptions and terminates one of them then they are still classified as an active subscriber.
Average Days Retained
The average duration of all terminated (paying) subscribers. This is measured in days and is based on the start date and end date of the subscription. Keep note. A subscriber is considered active until all of their subscriptions have been terminated.