What is the Trials Started Metric?
The Trials Started metric represents the total number of free trial subscriptions initiated within the selected date range. This metric provides a direct count of the number of users who began a free trial, indicating the reach and initial interest in your trial offers.
You can find it in the Cleeng Dashboard under Analytics.
How is it Calculated?
The calculation is a simple count:
Trials Started = Count of free trial subscriptions initiated during the specified period.
This involves counting all instances where a user began a free trial within the given timeframe.
How to Use the Trials Started Metric in a Subscription Business
The Trials Started metric is crucial for understanding the initial engagement with your trial programs. You can use it to:
- Measure Trial Offer Reach: Track the number of trials started to assess the overall reach and appeal of your trial offers.
- Identify Peak Trial Periods: Identify trends in trial starts to understand seasonal variations or the impact of specific events.
- Forecast Future Trial Conversions: Use the number of trials started to predict potential future trial conversions and revenue.