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This is the number of free trials started in a period of time that convert to a paid subscription. The number of successful conversions is an important indicator of the contribution that your free trials are making to the overall growth of your subscriber base.
For example, if the month of January is selected, this metric shows you the number of free trials started in January that converted either in that month, or at a later date. Trials started outside of the selected period are not included. This allows you to focus on particular free trial offers with a clean view of how that offer performed.
Measurement: The percentage of all trials started in the selected period that have converted.