What is the Trials Converted Metric?
The Trials Converted metric represents the total number of free trials that resulted in paid subscriptions during the selected period, regardless of the trial start date. This metric provides a direct count of successful trial conversions, indicating the effectiveness of your trial-to-paid subscription funnel.
You can find it in the Cleeng Dashboard under Analytics.
How is it Calculated?
The calculation is a simple count:
Trials Converted = Count of free trials that converted to paid subscriptions during the specified period.
How to Use the Trials Converted Metric in a Subscription Business
The Trials Converted metric is crucial for understanding the performance of your trial offers. You can use it to:
- Measure Trials Success: Track the number of converted trials over time to assess the overall effectiveness of your trial offers.
- Evaluate Trial Optimization Efforts: Analyze the impact of changes to trial features or processes on the number of successful conversions.
FAQs about Trials Converted
How does Trials Converted differ from Trial Conversion Rate?
Trials Converted counts the number of successful conversions, while Trial Conversion Rate calculates the percentage of trials that converted. They provide different perspectives on trial performance.
What does a low number of Trials Converted indicate?
A low number of converted trials may indicate issues with the trial experience, product appeal, or conversion process. It signals a need to investigate and improve trial strategies.