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Year on Year growth can be viewed in the Subscribe step of the Retention Journey.
The year on year growth chart provides you with a direct comparison for your subscriber base with the previous 12 months. This chart is useful for both identifying seasonal volatility, and for plotting the growth of your subscriber base over time. Three metrics are provided in this chart:
- Active subscriber count in the month highlighted
- Active subscriber count 12 months prior to the month highlighted
- Subscriber growth rate in the month highlighted (for both current and previous years)
Measurement: The growth in subscribers between a month in the current year, and the corresponding month in the previous year.
