Broadcasters partner with global payment providers to process millions of transactions each month. This represents a significant ongoing cost for broadcasters who are typically charged on a recurring monthly basis. This charge is composed of a fixed monthly fee plus a percentage fee based on the volume of transactions processed by the payment provider.
Having a better sense of these costs and the efficiency with which payments are processed helps compare the performance between different payment providers. Keep in mind that failed payment requests are still a cost for broadcasters.
How to use the Transaction Dashboard?
When analyzing the financials of your subscription business, access the transactions for a reliable source of information about what the customer was actually charged. In this dashboard, you can compare different subscription offers (monthly, annual) or one-time transactions (e.g. pay-per-view, single passes, single rentals) by payment location, payment gateway, payment method, currency, coupons, and more.
This dashboard includes web and in-app (e.g. Apple store, Google store) transactions. Additionally, select from the different filters (below) to start analyzing.
- Select a date range
- Compare different offers
- Compare payment methods
- Include or exclude applied coupons
Key Data Points:
Transaction volume - This is the total number of transactions processed during a given period of time. This includes all offer types (monthly & annual subscriptions) and one-time transactions (single event passes, pay-per-view, single rentals). This also includes all web and in-app transactions.
Total transaction value - The total value of all transactions processed during a given period of time.
Average transaction value - The total value of transactions divided by the total transaction volume for a given period of time.
Transaction id - A unique identifier assigned to a single transaction.
Transaction date - The date on which the transaction was processed by the payment provider.
Transaction Value By Offer - The relative contributions of your offers to your overall revenue.
Evolution of Transaction Value by Offer - The relative contributions of your offers to your overall revenue over time. This is an important metric to track as you make adjustments to your offer selection.
Top 10 Markets - Revenue & transactions for your top 10 national markets
Offer id - A unique identifier assigned to a single offer.
Offer type - The type of offer. Monthly, annual, etc.
Discount type - The type of discount applied to the transaction. Coupon, free purchase, none.
Offer currency - The currency of the transaction being processed.
Offer price - The price of the offer when the transaction was processed.
Publisher currency - The currency the publisher has chosen to process transactions.
Customer id - A unique identifier assigned to a specific customer after registration.
Payment id - A unique identifier assigned to a specific payment.
Payment price - The actual price of the payment when the transaction was processed.
Payment country - The country assigned to where the payment was made.
Payment method - The payment method used when the payment was made. Visa, Mastercard, American Express, Ideal, Paypal, iOS, Roku, Android, Amazon, Discover, etc.
Payment gateway - The payment provider used by the broadcaster and subscriber. Adyen, Paypal, Moneris, Amazon, Roku, Virgopass, Apple AppStore, Google Play Store, etc.