Learn how Cleeng’s active subscriber insights provide clarity on user engagement, helping you optimize retention and maximize revenue.
Overview of Active Subscribers
Active Subscribers is the most important non-financial metric for your subscription business. The trajectory of this number over time reflects overall business growth. You can find your current active subscriber count in the:
- Subscriber Evolution Dashboard in the Subscribe step of the Retention Journey.
- Offer Subscribers Dashboard in the Offer step of the Retention Journey.
Important Details
- Active Subscribers also include winbacks, subscribers who canceled but have not yet terminated the entitlement, and 100% discount customers.
- The creation of a new subscription by a currently active subscriber will not be included in this calculation. That action will instead be captured as expanded MRR from that customer.
- Trial subscribers are included unless you use the 'paid' subscriber view.