Free Trial and its benefits
In the OTT Industry, you know how difficult it is to find and keep an audience long term and convert them into loyal viewers. Offering a free 'Trial Sign Up' period like Netflix, Amazon Prime, and Hulu can provide viewers with the confidence to invest in your service.
As part of Cleeng Core's Identity & Access Management, you can allow your users' free access for a given period of time. Through Free Trials, you can engage the viewers in your content offering and give you benefits at the same time:
- Allow validation of Payment method
- Acquire certain information even if they're not converted: emails, socio-demographic information, navigation information, feedback on your content, and the reasons that led them to leave.
- Higher chance of conversion rate
- Cleeng is able to prevent a user to re-apply a "free access" trial to the same offer
How to set up Free Trial?
You can set up a trial period through the Dashboard in a few simple steps:
1. Go to your Dashboard > Offers & Coupons > Offers tab and click on the Create Offer button. Then select the Subscription tile.
2. Fill out the necessary information and in Step 3: Pricing, enter the number of "Days" for the trial period. Once you complete all the information, click on Finish Setup.
3. Viewers will be notified about the Free Trial during checkout.
The success of a content subscription is based on how well you engage the users when they are using the service. If you decide to support their interest using trial periods, it gives them more time to evaluate the offering and will help them through the conversion decision.
For any further questions, please contact the Cleeng Customer Success Team