Flexible Offers Creation
When using Cleeng Core, broadcasters have the ability to set up a range of versatile offers based on the type of content you are selling your viewers including; Subscriptions (S), Pay-Per-View (E), Rental/Transactions (A & R) and Passes (P) Offers, each with unique IDs. Each of the offers can be set up using your Dashboard or you can find more information on how to set up offers using Cleeng's API here. When creating an offer using Core you also have the ability to use additional Cleeng modules such as Cleeng Merchant and Cleeng Hi-5 to develop an end to end direct to consumer offering.
Below you will find an overview on they types of offers and their benefits.
If you are aiming to launch or currently running a multi-channel service similar to Netflix or Amazon Prime, the you may be looking for a subscription solution that provides flexible offer management. When creating a subscription using Core, you can also benefit from simplified recurring billing logic, promotional activities and dunning optimisation to reduce your customer churn.
If you are looking to sell a Live PPV event it is very simple and can be done in only a few minutes. Based on our experience in managing over 10,000 live events per year, we created this unique ROI calculator that helps you forecast and understand you earning potential on a live event. If you are aiming to launch a large scale live event you may also be interested to learn more about video protection and security using Tattoo.
Rental and Transaction VOD (A & R)
Video on demands can be sold in a number of ways including:
- A Rental offer
- One-off purchase
- Replay of a live event
- Part of a subscription
Passes work in a similar way to live events but are commonly used for sporting events (season passes or tournaments), conferences or seminars and provide viewers with access to multiple events under one fee. For example, you may be a sporting organisation that would like to offer your fans a season pass to all your team games for annual fee.
The main difference between a pass and a subscription is that a pass does not support recurring billing. This means that when the pass expires, your viewers will have to repurchase the next one.
- For any further questions, please contact the Cleeng Customer Success Team