The popularity of mobile apps is constantly increasing, with Apple being one of the leaders in this field. Subscription functionality and in-app purchases are among the functionalities offered by Apple.
In-app purchases allow your viewers to purchase access to your video content directly on their smart device, without having to leave the application, or literally their couch to go and find the nearest computer. It ensures a seamless checkout experience and allows your viewers to use their preferred payment method without being redirected to the web. In this way, the friction that often deters users from completing the purchase is removed, which has a positive impact on your conversion rates.
For more information, see here.
Cleeng and Apple
In-app payments enrich your portfolio with yet another purchase point for your video content. To facilitate it, Cleeng offers integration with the main app stores, including Apple’s.
When you enable in-app purchases you gain:
- multi-access for your users who can use your services on many devices
- frictionless user experience
- reporting abilities that can support your subscriber retention analytics and strategy building.
It’s important to note that when you make a purchase through an Apple iOS or tvOS app, Cleeng does not handle your payment. Cleeng acts as an observer and tracks Apple in-app purchase lifecycle events to gather data to make it available for analysis.
Please see Apple iOS & tvOS IAP Integration.
Please see What are In-App Payments?