The popularity of mobile apps is constantly increasing, including Android’s offering. Subscription functionality and in-app purchases are among many functionalities offered by Android.
In-app purchases allow your customers to purchase access to your digital subscription services directly on their smart device, without having to leave the application. It ensures a seamless checkout experience and allows your customers to use their preferred payment method without being redirected to the web. By removing the friction that often deters users from completing the purchase, you can positively impact your conversion rates.
For more information, see here.
Cleeng and Android
In-app payments enrich your portfolio with yet another purchase point for your digital subscription services. To facilitate it, Cleeng offers integration with the main app stores, including Google Play Store.
When you enable in-app purchases you gain:
- Multi-access for your users who can use your services on various devices.
- A frictionless user experience.
- Reporting capabilities that support subscriber retention analytics and strategy building.
It’s important to note that when a purchase is made through an Android app, Cleeng does not handle the payment. Instead, Cleeng acts as an observer, tracking in-app purchase lifecycle events to gather data for analysis and reporting.
Integration Guide
Please see Android IAP Integration.
Further reading
Please see What are In-App Payments?