Total Number of Users: total number of all customers who have created their account through a web or mobile application (or via an API method) of the broadcaster. The metric is based on the date of account registration. This is a cumulative metric.
New Users: number of customers registering their new unique account within a selected period (for example last 30 days). The metric can be analyzed in time, based on the date of account registration.
Forecasted New Users (This Week): forecasted number of new accounts to be created this week based on values from the previous two weeks.