Understand how Converted Accounts/Users metrics help track conversion performance, including cohort analysis and average time to convert.
Overview
Converted Accounts/Users are defined on the basis of the user (account). An account is considered converted at the moment of its first transaction, regardless of the transaction value (free or paid) or offer type.
You can find the converted accounts metrics in the Register Dashboard.
Key Metrics
Converted to Subscribers (Last 30 Days)
The number of new accounts that converted in the last 30 days. This metric can be viewed over time based on the registration date. The cohort basis is the registration date, while the conversion date can occur at any time.
Conversion Rate
The conversion rate is calculated by dividing the number of accounts that converted by the total number of accounts registered in a given month. The conversion can happen at any point after registration.
Example:
For example, if 100 users signed up in January, and 30 of them eventually converted (at any point after January), the conversion rate for the January cohort would be 30%.
Average Time to Convert
It represents groups of accounts that took a certain time to convert. It is split on the basis of periods between the account activation date and the conversion date.