What is the Users Converted Metric?
The Users Converted metric represents the total number of unique accounts that both registered and converted to an offer, whether free or paid, for the first time. This metric tracks the conversion of newly registered users, providing insight into the effectiveness of your initial conversion funnel.
You can find it in the Cleeng Dashboard under Analytics.
How is it Calculated?
The calculation is a simple count:
Users Converted = Count of unique accounts that both registered and subscribed to an offer for the first time during the specified period.
This involves identifying and counting only those unique user accounts that completed both the registration and subscription processes within the given timeframe. The value for a given day reflects the number of accounts created on that day that have converted to an offer, either on that same day or later.
How to Use the Users Converted Metric in a Subscription Business
The Users Converted metric is crucial for understanding the effectiveness of your initial user-to-subscriber conversion efforts. You can use it to:
- Measure Initial Conversion Effectiveness: Track the number of users converted to assess the effectiveness of your onboarding and initial subscription offers.
- Evaluate Registration and Subscription Funnel Performance: Analyze the correlation between new user registrations and subsequent subscriptions to identify potential bottlenecks or areas for improvement.
- Assess Campaign Performance: Measure the number of users converted generated by specific marketing campaigns or acquisition channels.
- Forecast Initial Subscription Growth: Use the number of users converted to predict potential initial subscription growth and revenue.
FAQs
How does Users Converted differ from New Users and New Subscribers?
New Users counts all new account registrations, New Subscribers counts only those who have activated a subscription on a paid offer, and Users Converted counts only those who both completed registration and subscribed. They measure different stages of the user journey.