Using ChurnIQ with Braze

Introduction

Braze is an out-of-the-box integration for ChurnIQ. You can connect to Braze with ChurnIQ's segment action feature. 

Here are some ways for your OTT service to use ChurnIQ with Braze:

• Connect customer segments to engagement campaigns
• Target customers with push notifications, email or SMS
  
• Combine with ad data and test dynamic campaigns

Setting up your ChurnIQ-to-Braze connection requires the following steps:

1. Add your Braze API key and REST API endpoint to ChurnIQ
2. Select the segments you want to send to Braze
3. Create a segment delivery schedule

Note:

This integration enriches user profiles within Braze by adding attributes to them, and assumes your users already exist on your Braze instance. This method cannot be used to create new users in Braze.

Getting started

To add your Braze API key and endpoint to your ChurnIQ account, contact the Cleeng business support team. These will be added to your profile, and you will not have to enter them at any other point when setting up your automations. 

Note that your Braze API key must have users.track permissions.

You may also want to refer to Braze documentation for this.

How it works

This segment action allows you to flag users within Braze via the REST API endpoint from ChurnIQ. The action will append the flagged value to the ‘looker_export’ custom attribute in the user's Braze profile.

You can use many different types of values to create your segments, including key lifecycle events,
temporal attributes, and customer attributes. The complete list of available attributes is available here.

In practice this allows you to define customer segments in ChurnIQ, and either directly act on those segments within Braze - or further enrich them with other data. 

In Braze, to create a segment of these customers, navigate to Segments under Engagement, name your segment, and select looker_export as the filter. Next, use the “includes value” option and provide the Export Label you assigned in ChurnIQ

Once saved, you can reference this segment during Canvas or campaign creation in the targeting users step.