Cleeng & Broadcaster - Responsibility Split

• Provide a robust Subscriber Management System (SMS) for Media that includes authentication, billing, and customer support features available through globally high-performing and responsive APIs

• Ensure platform availability as per Master Service Agreement

• Provide detailed documentation on how to integrate Cleeng features, and how to use the Data Analytics dashboard

• ChurnIQ: provide a Subscriber Data Analytics Platform with data export capabilities

• Only if you’re using Merchant: handle actual end-user billing, dunning, integration towards payment gateways, tax and VAT collection and remittance, fraud and chargeback management

• Only if you are using Hi5: operate the first line of support for your OTT service, mostly related to accessing and using the service

• Provide post-launch broadcaster support (Broadcaster Success Specialists’ support)

• Ensure new features introduced will not break your existing integration

• Integrate Cleeng APIs correctly into your OTT Apps (web or native), based on documentation made available by Cleeng

• Implement 3rd party services of your choice, e.g. authentication provider
  

• Ensure the 3rd party integrations function correctly

• Build a connector if you select a payment gateway that is not supported in Cleeng

• Utilize the Cleeng dashboard's functionalities and use it to manage your business

• Configure offers and manage prices in the Cleeng dashboard and the different app-stores

• ChurnIQ:
  • • take business decisions based on the insights given
    • integrate marketing tools, so as to action and target communications to specific segments via your preferred communication channels. (e.g. email, in-app messaging, sms, etc.)

• Handle end-user billing and payment-related issues, taxation, etc. - if you are NOT using our Merchant product

• Take care of customer support - if you are NOT using our Hi5 product

• Ensure you comply with the Go-live checklist before going to production

By making available online:

• Provides extensive docs & instructions in the Help Center and Developer Portal, mostly   
  • • to configure and integrate the Subscriber Management Platform, and 
    • to understand your Subscriber Data

Through account manager:

• Making sure your strategic objectives and needs are understood, so as to 
  • • guide you to best leverage Cleeng products
    • share best-practices
    • allow you to influence the roadmap 
• Provides consultancy for complex use cases related to SMS (price increases, retention offers, migrations, etc.)

Through broadcaster success specialists:

• Supports to guide you on product usage & product integrations
• Supports management for bugs and issues (excl. 3rd party integrations)

• Technical debugging of your 3rd party integrations with Cleeng. 

• Regular hand-holding of the dashboard, or creating custom reports. Cleeng offers a rich dashboard, easy ways to export data, and has extensive documentation in the Help Center.

• Financial, legal, or technical consultation on the overall service, like taxation or overall architecture. (We can suggest and help but are not liable).

• Cleeng does not manage or configure apps, nor collects funds from those platforms. (Cleeng does report on its performance though!)

• Cleeng does not scope and develop features solely for you. If you have such needs, you can leverage system integrators to build on top of our APIs.