Facebook custom audiences allows you to target your Facebook ads towards specific customer groups. You can target specific customer lists, such as churned or lapsed users. Alternatively you can use Lookalike audiences to target customers who resemble those on your list. This makes your ads more efficient and can significantly impact your advertising ROI.
Cleeng and Facebook Custom Audiences
Here are some of the main ways you will want to use Cleeng with Facebook's custom audiences:
- Build stronger relationships with your existing customers
- Reach new customers using 'Lookalike' audiences
- Reach lapsed customers who you would like to win back to your platform
Integration
The Facebook custom audience integration is available out-of-the-box for ChurnIQ customers.
- Request the customer match export action on your account
- Verify your Facebook account in ChurnIQ
- Send or schedule sharing of your list of customers to custom audiences