Acquiring new subscribers is 5 to 25 times costlier than retaining existing ones and reducing churn by just 1% can lead to 12% higher monthly income after one year. Downgrade retention offers are one of the key anti-churn mechanisms provided by Cleeng Subscriber Retention Management (SRM™).
What are downgrade retention offers?
Downgrade retention offers are a MediaStore SDK component that displays downgrade offers to the users after they start the cancellation process by clicking on the ‘Unsubscribe’ button.
See below for an example of how it may look:
By letting your customers switch to a cheaper subscription as an alternative to canceling it entirely, you keep your cancellation process subscriber-friendly and use your last chance to attract your subscribers at the brink of cancellation. Downgrade offers can especially keep the more price-conscious customers.
See how to set up subscription downgrades (and upgrades).