What is the Cancelations Recovered Metric?
The Cancelations Recovered metric represents the count of subscribers who initially initiated a cancelation but were later retained before their scheduled churn date. This metric provides insight into the effectiveness of your retention efforts in reversing cancelation intent.
This metric is available for the clients who have access to ChurnIQ. You can find it in the Cleeng Dashboard under ChurnIQ.
How is it Calculated?
The calculation is a simple count:
Cancelations Recovered = Count of subscribers who initially canceled but later resumed their subscriptions during the specified period.
This involves counting each instance where a subscriber initiated a cancelation and then subsequently remained or resumed their subscription within the given timeframe.
How to Use the Cancelations Recovered Metric in a Subscription Business
The Cancelations Recovered metric is valuable for evaluating the success of your retention strategies. You can use it to:
- Measure Retention Effectiveness: Track the number of cancelations recovered to assess the success of your retention efforts. Analyze the impact of specific intervention strategies or offers on the number of recovered cancelations.
- Identify Successful Retention Tactics: Determine which retention tactics are most effective in reversing cancelation intents.
- Forecast Potential Churn Reduction: Use the number of cancelations recovered to predict potential reductions in churn.
FAQs
How does Cancelations Recovered differ from Cancelations (Subscribers)?
Cancelations (Subscribers) counts the total number of initiated cancelations, while Cancelations Recovered counts the number of those cancelations that were successfully reversed.