Metric Guides
- Active Accounts
- Active Subscribers
- Average Revenue per Trial
- Average Subscriber Lifecycle
- Churn Rate
- Converted Accounts
- Converted Trials
- Customer Lifetime Value
- Distribution Channel
- Engagement Segments
- Free Trials Started
- New Subscribers
- Number of accounts
- Offer Evolution
- Payment Method Usage
- Pre-Churn Engagement
- Revenue at high risk of churn
- Revenue from New Accounts
- Subscriber Churn
- Subscriber Engagement
- Subscriber Movement
- Subscription renewals
- Trial Cancellation Reasons
- Trial Conversion Rate
- Year on Year Growth (Subscribers)