What is the New Users Revenue Metric?
The New Users Revenue metric represents the total revenue generated from accounts that converted to an offer for the first time within the selected period. This metric provides a direct measure of the revenue generated from newly acquired customers, highlighting the immediate financial impact of your user acquisition efforts.
This metric is available for the clients who have access to ChurnIQ. You can find it in the Cleeng Dashboard under ChurnIQ.
How is it Calculated?
The calculation involves summing up the revenue from new user conversions:
New Users Revenue = Sum of revenue generated from accounts that converted to an offer for the first time during the specified period.
This means adding up the revenue generated from each unique user account that completed their first purchase within the given timeframe.
How to Use the New Users Revenue Metric in a Subscription Business
The New Users Revenue metric is crucial for understanding the immediate financial impact of new user acquisitions. You can use it to:
- Measure Acquisition Campaign ROI: Track the revenue generated from new users to assess the return on investment (ROI) of your acquisition campaigns.
- Evaluate Acquisition Channel Performance: Analyze the revenue generated from new users acquired through different channels to identify the most profitable channels.
- Forecast Short-Term Revenue: Use the revenue generated from new users to predict potential short-term revenue and plan for resource allocation.