What is the Engagement Metric?
The Engagement metric represents the count of unique user accounts that accessed content, based on access entitlement checks sent to the Cleeng platform. This metric provides a direct measure of the number of unique users actively engaging with your content.
This metric is available for the clients who have access to ChurnIQ. You can find it in the Cleeng Dashboard under ChurnIQ.
How is it Calculated?
The calculation is a simple count:
Engagement = Count of unique user accounts that accessed content, based on entitlement checks sent to the Cleeng platform.
This involves counting each unique user account that triggered an entitlement check by attempting to access content on your platform.
How to Use the Engagement Metric in a Subscription Business
The Engagement metric is crucial for understanding user activity and content consumption. You can use it to:
- Measure Content Consumption: Track the number of engaged users to assess the overall consumption of your content.
- Evaluate Content Performance: Analyze engagement levels for different content types or categories to identify popular content and optimize content strategy.
- Assess User Activity: Monitor engagement trends over time to understand user activity patterns and identify peak engagement periods.
- Evaluate Campaign Impact: Measure the impact of marketing campaigns or promotional activities on user engagement.
FAQs
How does Engagement differ from Active Subscribers?
Engagement counts unique users who accessed content based on entitlement checks, while Active Subscribers counts subscribers with active entitlements. Engagement measures content access, while Active Subscribers measures subscription status.
Why don't I see engagement data for my users?
The availability of engagement data is dependent on how your platform handles entitlement checks with Cleeng. If you are caching entitlements, for example, the Cleeng platform may not be receiving the API calls that allow it to track user engagement. To resolve this we recommend that you should send a request to one of API endpoints at least once every 24 hours when a customer attempts to get access to content (e.g. clicks on a "Play" button). You can learn more about this here.