Year on Year growth can be viewed in the Subscribe Dashboard.
Measurement: The growth in subscribers between a month in the current year, and the corresponding month in the previous year.
The year-on-year growth chart provides you with a direct comparison of your subscriber base with the previous 12 months. This chart is useful for both identifying seasonal volatility and for plotting the growth of your subscriber base over time. Three metrics are provided in this chart:
- Active subscriber count in the month highlighted
- Active subscriber count 12 months prior to the month highlighted
- The subscriber growth rate in the month highlighted (for both current and previous years)