Discover why users cancel their trials and understand key reasons behind subscription churn. Use this data to refine your approach and improve retention.
Overview
Here you can find a breakdown of the reasons customers provided for cancelling their trial. These can include voluntary - customer churned or involuntary - caused by the payment issues.
This metric can be found in the Trial Evolution dashboard.
Breakdown of Cancellation Reasons
This is a breakdown of the reasons customers provided for canceling their trial. The reasons given can include price, streaming experience, and alternative offerings, among others.
Measurement
The cancellation reason selected by the customer for each trial subscription canceled in the selected time period.