This is a breakdown of the reasons customers provided for canceling their trial. The reasons given can include price, streaming experience, and alternative offerings among others.
Measurement: The cancellation reason selected by the customer for each trial subscription canceled in the selected time period.
The information about trial cancelation reasons is important for focusing your efforts to improve your conversion rate. An effective way of reducing your trial cancellations is using Cleeng’s automatic first installment collection function. This means that unless the subscriber actively cancels the trial, they will automatically be converted into a paying subscriber.