(1 min read)
This is a breakdown of the reasons customers provided for cancelling their trial. This is important for focusing your efforts to improve your conversion rate. The reasons given can include price, streaming experience, alternative offerings among others.
Measurement: The selected cancellation reason for each trial subscription cancelled in the selected time period.
An effective way of reducing your trial cancellations is using Cleeng’s automatic first installment collection function. This means that unless the subscriber actively cancels the trial, they will automatically be converted into a paying subscriber.