Overview
When you’ve got great content, you can monetize it using Cleeng’s content monetization tool in the dashboard. It allows you to choose your pricing model depending on the kind of content you have.
Whether you want to sell one-time access to a live event or subscriptions, you can do it by creating the right offer type.
An offer defines basic selling conditions, such as:
- offer title
- price
- access period
- billing frequency (how often the customer should be charged)
- optionally, you can also define a free trial period or add offer localizations to it (these are versions of the offer for different countries and currencies).
You can set up offers seamlessly with Cleeng in the dashboard.
Offer types
You can set up a range of versatile offers based on the type of content you are selling.
The table below will give you an overview and better clarity on each type of offer:
| Offer Type | Recurring Payment? | Access Period |
| Subscription | Yes, multiple payments |
You can choose how often subscribers are billed for this offer:
|
| Live Event | No, one-time payment |
One time access for the specified duration of the event |
| One-Time Purchase | No, one-time payment |
You can define the access period by choosing from the following:
Learn more about how to create a one-time purchase offer here |
|
Pass |
No, one-time payment |
You can define your own expiry date or choose from the available options:
|
Subscription
A subscription is a type of offer with recurring billing, so your customers are charged on a regular basis to have access to your content.
For this type of offer, you need to define what content your customer can access (title), how much they pay, and how often they are billed for it. You also have an option of adding a free trial period, during which customers can use your service for free.
If you are aiming to launch or you’re currently running an OTT service similar to Netflix or Amazon Prime, then you may be looking for a subscription solution that provides such flexible offer management. When creating a subscription using Core, you can also benefit from simplified recurring billing logic, promotional activities, and dunning optimization to reduce your customer churn.
If your content is tied to specific seasons or events, such as sports leagues, TV show premieres, or holiday specials, seasonal subscriptions may be just the thing.
How to create a subscription offer?
You can create it through the dashboard. To do so, please see the following guides: Setting up a Subscription Offer or Setting Up a Seasonal Subscription.
Pass
A Pass provides time-limited access to selected content or features without requiring a recurring subscription. It’s ideal for scenarios where you want to offer flexible, one-off access — for example, over a weekend, a season, or during a specific campaign.
Passes are commonly used for time-bound offers such as sporting seasons, virtual summits, seasonal bundles, or training programs. The main difference between a pass and a subscription is that a pass does not support recurring billing. This means that when a pass expires, your customers will have to purchase the next one.
Seasonal subscriptions are a powerful alternative to passes. They renew automatically when the next season begins, so you don’t need to acquire the same customers twice.
How to create a pass?
You can easily create passes through the dashboard. To see how to do it, see Creating a pass.
Live Event
A Live Event offer allows customers to purchase one-time access to a specific live stream, without requiring a subscription. This model is ideal for real-time, standalone experiences such as product launches, virtual workshops, keynote sessions, or live entertainment.
Live Events are well-suited for exclusive content that is time-sensitive and delivered live, offering flexibility for both content owners and viewers.
How to create a Live Event?
You can conveniently create it through the dashboard. Please see our guide: How to create a Live Event offer?
One-Time Purchase
A One-Time Purchase allows customers to pay once for access to a single piece of content — either permanently or for a limited rental period, such as 48 hours. This model does not involve any recurring payments.
Use One-Time Purchases to monetize high-demand or premium content, such as new releases, evergreen materials, or standalone videos that don’t fit within a subscription or seasonal model.
How to create a One-Time Purchase?
You can set it up through the dashboard. For guidance, please see Setting up a One-Time Purchase Offer.
Creating checkout
You can set up a checkout process in just a few steps.
Select the Create checkout option from the menu on the right side of the screen. It will take you to Hosted Customer Flows setup in the dashboard.
For more information on how to configure checkout, please refer to the Hosted Customer Flows article.
If you would like to explore these options further, we encourage you to create a test account or book a demo.