The Managed User Report can be found in the Admin & Tools section of ChurnIQ. It is an important page as it shows your usage and fees on the Cleeng platform.
Managed User Metrics
There are three metrics displayed on your Managed User report. Here we will define what each of these mean. Firstly however, it is important to note that a 'managed user' is anyone with a valid entitlement to access an offer in a given month.
That includes anyone who is a subscriber or who has purchased a digital product in that month, of any offer type, payment gateway, subscription status, or discount.
Managed Users Last Month
This metric shows you the total number of managed users for your account for the last complete calendar month. It is the accumulated tally of managed users throughout the entire monthly period.
Managed Users Today
This is a running count of your managed users for the current month, up to the current day. This number will increase over the course of the month as new customers gain access to your content. At the end of each month, subscribers who churned in the previous month will be removed from this count.
New Managed Users This Month
This number refers to the new managed users you have acquired during the current month. It includes new subscribers, pass holders, and live event purchasers.
Are my managed user count and active subscriber count the same?
There are some important differences between these two numbers, even if you have a subscription only business model.
Managed users has a cumulative logic, because a managed user is anyone with a valid content entitlement at any point in a given month. So your managed user count will grow as you acquire new customers, but it will not decrease due to customer churn until the month ends.
Your active subscriber count reflects day-to-day changes in your subscriber base. So it will rise and fall as both customer acquisition and customer churn occurs.
The other important difference between managed users and active subscribers is that the latter only refers to subscription customers. Managed users will also include customers who acquired a pass or access to a live event.
Managed User vs. Active Subscriber Logic
To illustrate how the logic of your managed user and active subscriber counts differ, let's take the following example.
In this case we will assume that at the beginning of May 28th, the managed user and active subscriber counts for this service are both 1,000.
Managed User Count
50 new subscribers
20 churned subscribers
|1,050 (+50)||1,030 (+30)|
100 new subscribers
100 churned subscribers
|1,150 (+100)||1,030 (+0)|
200 new subscribers
400 churned subscribers
|1,350 (+200)||830 (-200)|
830 managed users / 830 subscribers
At the end of May, both counts again come into alignment. This is because all churned customers are removed from the managed user count, as they no longer have an a valid content entitlement.