You can check your campaign redemption or coupon usage metrics using ChurnIQ.
Note that in ChurnIQ, you can also learn about campaign renewals and conversion, as well as dig into your campaign revenue analytics.
How are campaign redemptions tracked?
Campaign redemptions are tracked at the moment of application by the end user.
To check the redemption of your subscription offer, go to the Offers & Coupons section of your ChurnIQ dashboard (in your main navigation, on the left-hand side), and choose Campaign Analytics.
If a user takes a coupon code and applies it in the checkout flow for a subscription offer, this is tracked as a 'redemption' in your campaign analytics.
How do analytics differ when existing customers use coupons?
When a customer with an active subscription applies a coupon in My Account, it is tracked in the exact same way as a coupon applied at the checkout. However, it might be important to remember that there may be a significant lag between the customer's application of a coupon and any transaction that the coupon applies to.
So, for example, an annual subscriber may apply a discount to their subscription months in advance of the payment that will be discounted. In ChurnIQ's campaign analytics, is the customer's application of the coupon is tracked.
Tracking campaign redemptions by offer
You can also track campaign redemptions by your individual pass and subscription plans. These visualizations work in the same way as the other redemption visualizations.
The only difference is that coupon redemptions are grouped by the offer they were used with, rather than the campaign they belong to. This allows you to track the effectiveness of your efforts to promote specific offers over time.
Campaign redemptions visualized
The redemption of coupons is visualized in two primary ways:
- by overall coupon usage in any period of time
- by cumulative daily usage over time
You can use different date views to filter for the campaigns you are interested in viewing. For example, if you only want to see outcomes for campaigns started in March, use the following filter condition:
Campaign start date is in the range 2020-03-01 until 2020-04-01
With this filter condition, you will see:
- data for all campaigns that were created in March
- a breakdown of coupon redemptions by campaign (donut chart)
- a trend line for each campaign showing the accumulation of coupon redemptions over time
How to look at coupon redemptions in a specific timeframe only?
You may wish to only view customer coupon usage for a particular window of time. During a specific week, for example. To this, use the coupon redemption date filter with the following types of expressions:
Coupon redemption date is in the range 2020-09-07 until 2020-09-14
For these types of queries, you can also set the campaign start date to 'any time'. This means that the start date of the campaign does not affect the data you are viewing.
Coupon Metrics Clarification
When discussing coupon metrics in your campaigns, it's important to differentiate between two distinct types of metrics both referred to as Coupons Redeemed. While these metrics share the same name, they represent different measurements and can be found in separate dashboards. This naming overlap can be confusing, so understanding their distinctions is critical for accurate analysis.
Coupons Redeemed (Campaign Redemption Dashboard)
This metric reflects the number of times a coupon was applied for either a new or an existing subscription. It includes situations where a coupon was entered during an initial payment process or applied on an ongoing subscription at a later point. It measures how often coupons are being applied on user accounts, regardless of whether the purchase was finalized at that moment.
Information on this metric can be found in the Campaign Analytics section under 'Campaign Redemptions'.
Coupons Redeemed (Coupon Management Page)
This metric represents the number of successful transactions in which a coupon was applied. Specifically, it includes initial transactions where a discount was applied as well as recurring payments for existing subscribers that benefited from the coupon. This is the finalized count of instances where a coupon was used to complete a transaction.
This metric can be found in the Coupon Management section under the name 'Coupons Redeemed'.
Why This Distinction Matters
The difference between these two metrics helps you track the effectiveness of your promotions more accurately:
- Coupons Redeemed (Campaign Redemption Dashboard) indicates engagement with coupons, showing how many times they were applied, even if the purchase was not completed.
- Coupons Redeemed (Coupon Management Page) reflects actual transactions completed using a coupon, highlighting the financial impact and success of the promotion.
Examples
- Coupons Redeemed (Campaign Redemption Dashboard) Example: If you run a promotional campaign offering a 20% discount, and 150 users entered the coupon code, this count would be 150, regardless of whether purchases were completed.
- Coupons Redeemed (Coupon Management Page) Example: During the same promotional campaign, if 100 users successfully completed their purchases using the coupon, this count would be 100.