Introducing ChurnIQ Studio: Powerful Broadcasting Analytics
ChurnIQ Studio is a brand new report creation tool built right into the ChurnIQ broadcaster analytics platform. It leverages the power of Looker, giving broadcasters complete control over their reports from the get-go. This means you can create insightful reports that track your most important broadcasting metrics, like subscriber growth, churn rate or revenue, right from the day one.
This guide will walk you through ChurnIQ Studio step-by-step, empowering you to create insightful reports that give you a clear picture of your subscribers performance.
Getting started
Simply log in to the ChurnIQ platform and navigate to the ChurnIQ Studio section. There, you'll find a familiar Looker interface ready for use. The intuitive layout offers an Explore section for data analysis and Visualizations, a LookML editor for code-savvy customization, and dedicated areas for managing dashboards and settings.
Creating visualizations and graphs
Churn IQ Studio goes beyond just displaying raw data. It empowers you to transform your information into clear and impactful visualizations like charts, graphs, and other visual formats that bring your data to life, making trends and insights easily understandable.
Creating reports
ChurnIQ Studio simplifies report creation for broadcasters. Its drag-and-drop interface lets you build custom reports focusing on the data that matters most. Analyze key metrics like subscriber growth, churn rate, and revenue with ease.
Building dashboards
ChurnIQ Studio takes your reports a step further with dashboards. Here you can combine multiple reports into a single, easy-to-digest view. Just add your custom reports and arrange them for optimal clarity. Sharing these dashboards with your team ensures everyone has a clear picture of your broadcasting performance from a single source.
Formatting charts
ChurnIQ Studio empowers you to tailor your charts. You can easily change their look making the data more visually attractive and relevant for your audience. Once you've created the chart, you can customize it even further to enhance its clarity and impact. Go through the basic formatting functions to make adjustments in:
- Dimensions and measures
- Series menu
- Axes
- Labels
Adding filters and custom parameters
ChurnIQ Studio lets you zoom in on your data with filters. These allow you to focus on specific segments of information. Use filtering by time to see the forming trends or by subscriber type to compare different audience groups. This way, you can get a more granular understanding of your broadcasting performance.
Custom dimensions enable you to categorize or group data points in a way that makes sense for your specific analysis. You can create custom dimensions to isolate and analyze specific segments of your data. Create a custom dimension based on payment methods (Adyen, PayPal) to analyze subscriber preferences and identify potential issues with specific payment gateways.
Custom measures allow you to manipulate existing data points to create new metrics relevant to your analysis. Custom measures can ensure consistency across reports. For example, you could create a custom measure for "Active Subscribers" based on your specific definition of activity, ensuring everyone analyzing that data uses the same criteria.