Unlock seamless subscriber management with Core. Streamline billing, customer management, and user experience for video and OTT platforms.
Core is a Subscriber Management System (SMS) specifically built for the media industry. It empowers broadcasters to manage users and monetize video content across various business models, including subscriptions, live pay-per-view, video on demand, and access passes. Designed for OTT video platforms, Core offers a comprehensive solution that integrates data from multiple sources, enabling a seamless and efficient data management process. With Core, broadcasters can implement essential subscriber management functions, optimize operations, and drive growth in their business.
Core main features
Product entitlement
The product entitlement feature in Core allows broadcasters to create and manage a variety of tailored offers for their customers, such as subscriptions, season passes, transactional VODs, live pay-per-view events and hybrid models. Additionally, broadcasters can set up localized offers, adjusting content availability and pricing based on the user's geolocation to ensure compliance with regional regulations and market demand.
This feature also ensures that viewers can access their entitled content across multiple devices, including web browsers, native mobile apps, CTVs like Samsung, Roku, Vizio, and more. This cross-platform accessibility enhances the user experience, allowing subscribers to enjoy content seamlessly on their preferred device.
Centralized data management
Core's primary feature is its ability to combine fragmented data from multiple sources, a crucial solution for broadcasters who often struggle to access and manage data scattered across various distribution channels and departmental silos. This disjointed data landscape makes it difficult for broadcasters to gather the insights needed for strategic decision-making, slowing down execution and growth. Core addresses this challenge by seamlessly integrating these disparate data sets, creating a unified and efficient data management system. This integration not only streamlines data access but also supports subscriber management functions, enabling broadcasters to execute growth strategies more effectively.
Secured identity and access
Core manages subscriber authentication securely, ensuring that only authorized users can access paid content. This includes options for single sign-on (SSO) and two-factor authentication for added security.
The system controls which content each subscriber can access based on their subscription plan, ensuring that users only see the content they are entitled to.
Subscriber billing
Core streamlines payments through certified gateways like Adyen and PayPal, supports a wide range of providers, and integrates with tax solutions. It allows broadcasters to create marketing campaigns, offer discounts, and adjust pricing based on currency, tax, or geolocation.
The platform handles automated recurring billing, supports flexible pricing models (e.g. subscriptions, promotional offers), and enables subscribers to upgrade or downgrade plans, review invoices, and manage payment methods with ease across multiple devices.
Main benefits
Simplified data management
Cleeng simplifies data management by centralizing information from multiple sources into a clear and easy-to-use dashboard. The platform’s intuitive UI allows broadcasters to quickly access and analyze data, making it easier to generate insights and utilize information effectively. The improved accessibility with eliminated complicated and time-consuming integration adds up to faster onboarding.
Maximized monetization
Thanks to flexible monetization models, broadcasters can diversify their revenue streams by offering subscriptions, pay-per-view, video on demand, and content passes, catering to different customer preferences.
Offer localizations facilitate global reach. The platform supports multiple currencies and payment methods, enabling clients to tap into multiple international markets easily.
Faster time to market - Core and Integration Hub
With the Integration Hub, Core effortlessly connects to marketing tools, analytics platforms, and authentication systems, enhancing its capabilities. Thanks to built-in connectors, these integrations can be set up with just a few clicks in the dashboard, eliminating the need for lengthy manual setup. This unified approach simplifies management and ensures smooth, efficient integration—all in one place.
One of the key advantages of Integration Hub is the ease with which broadcasters can add new distribution channels, such as Samsung Smart TVs, Apple TV or Roku. Traditionally, expanding into new distribution channels requires significant time, resources, and technical know-how, often involving custom integrations and complex workflows. Integration Hub simplifies this process, allowing content providers to swiftly reach new audiences and maximize revenue opportunities.
Core’s developer toolkit
Core’s Developer Toolkit offers a broad set of resources that streamline the process of integrating and customizing Cleeng Core within your platform. By providing open APIs, detailed documentation, a secure Sandbox environment, and customizable front-end modules, it equips developers with everything they need to create a seamless and branded user experience that aligns perfectly with their platform’s unique requirements.
Mediastore SDK - enhancing subscriber management and monetization
Mediastore SDK is a comprehensive software development toolkit that enables broadcasters and OTT providers to build, customize, and manage subscription-based video services. It acts as the front-end interface that connects with the Core platform, simplifying the development process by reducing the need for custom coding. It offers pre-built components designed specifically to streamline the integration of essential functionalities, such as user authentication, subscription management, payment processing, and content access control, directly into a media platform.
A powerful suite of products
Core is powerful on its own, but when complemented by our other products including Merchant, ChurnIQ, or HI5, it becomes even more effective, unlocking enhanced capabilities.
Using all the products offered by Cleeng together, DTC (Direct-to-Consumer) streaming platforms can provide a complete and comprehensive service to their customers. This integrated approach allows broadcasters to fully utilize Cleeng's capabilities, such as subscriber management, payment processing, and customer support, which in turn helps them grow their business more effectively.
Essentially, combining all of Cleeng's offerings creates a powerful, all-in-one solution that can drive significant growth for streaming platforms.