You can view your offer growth in subscriber or revenue terms in the Offer step of the Retention Journey.
These charts focus on the growth dimension of your offer performance. This is always an important KPI to be aware of but is particularly important when you have introduced new offers. The charts track your offers in both subscriber and revenue terms with trend lines over any period of time you define.
Subscriber evolution is a lens for continually improving your offer sales through A/B testing. Changes in elements like content, pricing, or target segments can quickly be evaluated by analyzing changes in growth levels.
This is an effective way to both maximize your offer performance and consistently anticipate customer preferences over time.