Note: This article describes a legacy metric. For the latest analytics information please refer to Analytics and ChurnIQ Metric Guides.
Learn how Cleeng's Offer Evolution helps you adapt subscription plans over time to enhance customer satisfaction and provide flexible subscription options.
Overview
Cleeng's Offer Evolution chart enables you to monitor trends and modify subscription plans based on changing customer needs.
Offer Growth Tracking
You can view your offer growth in subscriber or revenue terms in the Offer step of the Retention Journey.
These charts focus on the growth dimension of your offer performance. This is always an important KPI to monitor, especially when introducing new offers. The charts track your offers in both subscriber and revenue terms with trend lines over any period of time you define. Subscriber evolution is a lens for continually improving your offer sales through A/B testing. Changes in elements like content, pricing, or target segments can quickly be evaluated by analyzing changes in growth levels.
This approach is an effective way to both maximize your offer performance and consistently anticipate customer preferences over time.