The Retention Journey is the data model used within ChurnIQ for supporting subscriber retention analytics and strategy building. It maps your subscribers' lifecycle, focusing on each key touchpoint and event in their journey as your customer.
The Retention Journey provides trends and key performance metrics that allow you to evaluate your results at each of these touch points. By unifying all of these points the lifecycle, they help you to eliminate blind spots in your understanding of your customers' experience.
At each step, you can define segments of customers you would like to focus on. In combination, the steps of the Retention Journey allow you to build a comprehensive strategy for combatting churn, and retaining your customers for longer time periods.
To learn more about customer lifecycle retention strategies, check out our blog article on how to quickly build these strategies here.
Learn more about Retention Journey stages
Learn more about new accounts creation: Register Dashboard.
Learn more about your free trial analytics: Trial Dashboard.
Learn more about your subscribe analytics: Subscribe Dashboard.
Learn more about your offer analytics: Offer Dashboards.
Learn more about your payment analytics: Pay Dashboard.
Learn more about your subscriber experience analytics: Experience Dashboards.
Learn more about your retention analytics: Retain Dashboard.