Note: This article describes a legacy metric. For the latest analytics information please refer to Analytics and ChurnIQ Metric Guides.
Discover how distribution channel analytics help identify customer purchasing behavior, understand devices used, and build targeted campaigns.
Overview of Distribution Channel Analytics
Distribution channel analytics help identify which stores or methods customers use to purchase your service. This insight helps in tailoring strategies to boost conversions and better cater to customer preferences.
Distribution channel analytics can be found on the Pay Dashboard in ChurnIQ.
The metric is calculated as the number of payments per distribution channel.
Types of Distribution Channels
Distribution channels include:
- Web: Refers to web browsers, including all payment methods available in your web app. For a detailed breakdown of payment methods used by your viewers, refer to payment method usage.
- Native Apps: Android, iOS, Roku, Amazon. For more information, see Native Apps and In-App Payments.
- Others: Any other channels outside of web and native apps.
Importance of Distribution Channel Analytics
Distribution channel analytics is a powerful tool for:
- Understanding the devices used by your subscribers.
- Building and tracking targeted campaigns.
- Identifying high-value customer channels.
- Segmenting your subscriber base.