(1 min read)
Distribution channel analytics allow you to identify the stores or methods that your customers are using to sign up to your service, and to process transactions. This metric is also useful for understanding the devices used by your subscribers, for example Android, iOS, or Roku (for more information on these, see Native Apps and In-App Payments).
Distribution channel analytics are a powerful tool for:
- building and tracking targeted campaigns
- identifying high value customer channels
- segmenting your subscriber base
