Note: This article describes a legacy metric. For the latest analytics information please refer to Analytics and ChurnIQ Metric Guides.
Understand how revenue from new accounts is tracked, including predictions based on recent trends, to optimize acquisition strategies.
Overview
The Revenue From New Accounts metric represents the revenue captured from any offer types from accounts that have been registered within a given period. This metric helps understand the financial contributions from newly acquired users and can provide insights into the effectiveness of acquisition campaigns.
This metric can be found in the Register dashboard in ChurnIQ.
Revenue from New Conversions
Revenue from New Conversions (This Week) is the actual revenue captured from accounts converting to an offer for the first time this week.
Predicted Revenue
Predicted Revenue refers to the forecasted value of revenue based on the values observed in the previous two weeks. This metric offers a forward-looking perspective to help strategize marketing efforts and set realistic revenue goals.
Predicted Revenue from New Accounts
Predicted revenue from New Accounts is the predicted revenue generated from newly created accounts that have transactions within a given period calculated as:
(predicted new accounts) * (predicted average revenue)
Prediction is also based on transaction data from the previous two weeks.