Active Accounts - the number of customer accounts with a recorded history of logging into any of the broadcaster applications in the selected period.
Important notes and clarifications:
- this metric is based on the “last login date”, which is overwritten at every customer login. As a consequence, the metric can be analyzed in time, but will always consider the most up-to-date customer login date, and no historical login information.
- the metric value is dependent on how the broadcaster application is built. Persistent login on mobile applications will impact this metric (the customer will not need to log in as often to their account). Using this API method https://developers.cleeng.com/reference/refresh-token does not update the “last login date”.
- This metric is independent of engagement metrics (see Engagement Segments and Experience Dashboards)