Last updated: July 2022. See the latest updates here: Updates as of 1st July 2022.
What and Who
The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information; and
- The right to non-discrimination for exercising their CCPA rights.
Businesses are required to give consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers.
What has Cleeng prepared for CCPA compliance?
As a Europe-based company that does business globally, Cleeng has been continuously following privacy regulations around the globe and set the bar high in terms of data protection. In the past months, we were committed to achieving full compliance with the CCPA laws by January 1st, 2020. By working closely with our legal and tech teams, we improved our services, internal practices, and policies over the last year.
And here are some of the major updates we released:
- Further strengthened user data encryption across all transmit, databases, backups, and service tools;
- Enabled CCPA-friendly registration forms for both end-users and broadcasters;
- Developed a consent management mechanism with version control;
- Synced with our technology partners on the steps were taken;
- Established a clear process in case of privacy breach.
- Defined the process for PII data removal, upon customer request
Understanding the Individual Rights, Roles, and Liabilities
Cleeng respects your privacy and the confidentiality of your personal information. If you acquire a subscription, we provide personal data to the Content provider in order to enable the Content provider to provide you with its services and further process personal data in accordance with the Content provider's policies.
- Why and how Cleeng collects, uses and stores your personal data;
- The lawful basis on which your personal data is processed;
- What your rights and our obligations are in relation to such processing; and
- Cleeng's personal data principles.
Cleeng WILL NOT SELL your personal information and data to any third party. Cleeng also will not sell or share Publisher or User data for marketing purposes without user permission. We will only retain personal data for as long as necessary to fulfill the purpose for which it was collected or to comply with legal, regulatory or internal policy requirements. Check the updated Cleeng legal documents here.
- Cleeng acts as a Data Processor and may process personal data in order to provide the best service to its clients while complying with CCPA.
- Cleeng broadcasters act as Data Controllers and they are responsible for the use of personal data, acquired by Cleeng in accordance with CCPA, the Data Processor.
- When Cleeng is the Merchant of Record, Cleeng acts as Data Controllers and is responsible for the use of personal data in accordance with CCPA,.
- Cleeng suppliers or external companies that provide their service to Cleeng, act as Data Processors too and they are responsible to handle personal data with utmost care, in accordance with CCPA.
Updates as of 1st July 2022
California signed updates to its Automatic Renewal Law (ARL), which went into effect on July 1, 2022. At a high level, for a subscription business that allows CA consumers to buy online there is a need to meet renewal reminder notice requirements for plans with an initial term of one year or longer, and if there are plans with a free trial, gift or initial discount period lasting longer than 31 days.
Those requirements include sending a renewal reminder 15-45 days before the recurring payment for an annual subscription.
In order to be fully compliant with new updates in CCPA, Cleeng turns on automatic renewal reminders for all annual subscriptions for broadcasters operating in California.
Emails will be sent 30 days before the renewal payment.
There is no action from Broadcasters needed. Cleeng’s Broadcaster Success Specialists team with support from Account Managers turns on the notifications with effect from July 1st, 2022.