What is an OTT service?
An over-the-top (OTT) service is a media service that delivers content to viewers over the Internet.
Very often the term is used for subscription-based video-on-demand (SVOD) services offering access to film content (e.g. Netflix), but also sport, lifestyle, and other types of content too.
OTT services can be accessed via websites on computers, but also via apps on mobile devices, digital media players, like video game consoles, or Smart TVs.
What does OTT SVOD service consist of?
In the heart of any OTT SVOD service lies content - this is the key to success of any OTT platform.
But the content itself would be nothing without an online video platform that allows you to stream video.
The next component that is indispensable is the front-end which means apps and website through which you will be able to give access to your premium content to your audience.
Last, but not least, since your premium content is for the audience - subscribers to your content - here comes a big part called subscriber management. When you set up your SVOD OTT service, you want to acquire and retain subscribers, and further, minimize churn. You need user management and subscriber billing tools to achieve this. Cleeng comes right here with our solutions that provide unparalleled frictionless checkout experience for subscribers, and excellent subscriber management tools for you, as a broadcaster.
Cleeng in the SVOD OTT world
Cleeng’s solutions make the OTT ecosystem complete with Subscriber Retention Management.
Cleeng Core is a Subscriber Management System designed for Media & Entertainment broadcasters that provides them with every tool that is needed to build a D2C subscriber platform. It allows to create an OTT checkout thanks to a powerful set of solutions that support various monetization models - subscriptions, live pay-per-view, TVOD, and passes, as well as promotions.
Every step of the subscriber journey is contextualized to convert obtained insights into actions. ChurnIQ, our actionable subscriber data platform, helps to predict and prevent subscriber churn.
With your additional modules, you are well equipped for success in the OTT business. Cleeng Merchant is a convenient web store purchase management solution that handles all complexities related to billing and tax management for you - while Cleeng Hi5 is a cloud-based AI-enhanced customer care solution that ensures your viewers get effective support 24/7, globally.